Rick Gardiner
CEO
iAffiliate Management
iAffiliate Management is a full-service performance marketing agency that specializes in helping consumer technology companies and internet retailers increase top-line revenue and maximize their return on ad spend through the affiliate channel.
Teodora Dobjanschi
Snr. Affiliate Recruiter
Avangate Network
The performance marketing industry started in 1994 when 3rd party "affiliates" joined the marketing mix advertising pioneers of eCommerce on a pay-for-performance basis. There's been a lot of changes over the last 20 years and affiliate marketing has created a reputation for itself - for better or worse.
Hear Rick Gardiner, CEO of iAffiliate Management as he highlights some of the major changes in affiliate marketing and shares insight on 5 common misconceptions around working with affiliates including: forecasting, cross-channel cannibalization and more.
Also, please use #AffiliateMarketing #Myths hashtags to spread the word about this webinar on your social channels.