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Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates a

New Sales Channel in Europe: Intel® Business Exchange Software Store

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Ge

Incentives for affiliates joining your program

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful

Ways to Communicate with your Affiliates

Thoughts about getting your voice heard in the crowd See how Avangate communicates with its affiliates Once you have a number of affiliates in your portfolio, keeping in touch with them and hel

Discount Coupons for Affiliates

Recently I was doing a market research on eCommerce trends in 2009. One of the things we should expect is that customers are more cost-aware and every minor thing they get for free or with a d

Being a good Affiliate Manager

This morning I've got an interesting email in my inbox, apparently from someone that has read one of my articles (so after all someone is reading what I write). I think it was one of these: "6

Affiliates, Resellers, Vendors – Who Gets the Customer?

How can one get a channel distribution as conflict free as possible, that generates both online and offline software sales and in the end it makes everybody involved happy – resellers, distri

How to Affiliate Efficiently

At any time, but especially during recession periods, a software vendor needs the most cost-effective tools that can bring him extra revenue or at least keep the sales volumes constant. He needs to

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