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Senior Manager, Affiliate Services

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Should You Pay Affiliates for Subscription Renewals?

Whether your business is in the SaaS / subscriptions area or you are thinking of turning your software products into subscriptions, your affiliate channel is an important vector to get more sales.

Digital Alley: The Newest Attraction on the Vegas Strip

If you're attending Affiliate Summit West 2015 in Las Vegas, there are a slew of new attractions you'll want to visit while in town – the new “Las Vegas High Roller” ferri

Add Some Summer-time Sizzle to Your Affiliate Program with These 6 Tips

Another beautiful summer is upon us, signified by long sunny days, BBQs with friends, fun on the beach, and affiliate program success. If your sales are lower than average during the summer, it doe

Affiliate Marketing in Emerging Markets

From an international merchant perspective, after you have the "hottest" regions of the world already covered – North America and Western Europe – the next step is to look tow

3 Steps and 7 Tips to Turn Your Software Products into Subscriptions

I recently read an article on how shifting to subscriptions has affected Adobe products. Basically, the company saw a decrease in revenues in the short term, but current signs lead to a good progno

5 Steps to Better Communication with Your Affiliate Partners

Communication is one of the main pillars supporting any successful affiliate program. But you've probably found yourself in the situation where you sense that your communication with your partn

Keep Your Affiliate Relationships Fresh with Retention Campaigns

Many vendors have encountered this problem: affiliates start out strong, with high motivation and great sales, but their enthusiasm for your products fades over time, and your revenue stream shrink

Top 5 Considerations When Selecting an Affiliate Program Manager

Like any other sales channel, the affiliate part of your business needs plenty of attention in order to grow. The way you provide that attention depends on your company's current status, goals,

5 Things to Consider when you Take Care of your Affiliate Program

As any sales channel, the affiliate part of your business needs attention in order to grow. The way you provide that very much depends on your company's current status, goals and perspective i

Use These 2 Factors to Improve Your Efficiency When Recruiting Affiliates

A while ago, I outlined some great ways to recruit affiliates and reviewed the ups and downs of each approach. I recently gave a presentation where I discussed the most efficient ways to get affili

Help your Customers be Security Aware

October is National Cyber Security Awareness Month in the US and this brings up people's attention towards the security issues related to their devices – computers, tablets, mobile, etc.

Affiliate Tracking Challenges for Software Merchants

When software affiliates promote your products online, one of the most important aspects of this process is how you track the affiliate sales they refer to you. Accurate tracking is the keystone fo

How to Pitch Your Software Product to Power Affiliates

Every affiliate has its specific needs when it comes to promoting products online. The best performing affiliates will not waste their time with every merchant that approaches them. This is why it

6 Tips to Activate Stagnant Affiliates

There isn't a single merchant on this world selling through affiliate programs that hasn't got idle affiliates. These are affiliates that are not active, meaning that they don't generat

5 Ideas for Productive Affiliate Campaigns (part 2)

In the first part of this series we spoke then about promoting software to your customers on a try-before-you-buy model, converting the customers from your website and sending newsletters to your a

5 Ideas for Productive Affiliate Campaigns (part 1)

Every now and then we get questions from affiliates seeking our advice on successful affiliate campaigns for software titles. This is a subject that has no universal conclusions, since what may wor

How To's for Affiliate Program Managers

If you're running an affiliate program or at least considering to do so, I think you agree that education  is very important – seeing the best practices, getting to know where and wh

5 Must Have Actions for Affiliates in 2011

Affiliate Marketing is not "as easy as 1,2,3". But I guess you know that by now. It needs constant efforts and taking advantage of all the opportunities in order to succeed in a significa

Behind the Scenes: Tips from Affiliate Managers (2)

Continuing our first article on this series, in which you found out how to make sure your affiliate partnership request is approved by the vendors, let's see some tips on how to promote softwar

Behind the Scenes: Tips from Affiliate Managers (1)

How to make sure your affiliate partnership request is approved by the vendors Before an interview for a job, university acceptance, membership to a super private club or whatever el

Quick Tip to Increase your Affiliate Sales: Look at your Shopping Cart

Nowadays everyone is talking about increasing your conversion rate as the main driver for generating more revenue online. Well, it is, actually :) and it's up to all entities in the buying pro

What Does it Take to Sell Through Affiliates?

Part Two - PAD Files This is the second part of a series of blog posts about making the affiliate sales channel bring revenue to software vendors. In the first post I focused on the

Affiliate Marketing Tips from Geno Prussakov

Geno Prussakov Founder of AM Navigator LLC I recently had the pleasure to interview Geno Prussakov, one of the most important voices in affiliate marketing, founder at AM Navigator LLC. He has be

What Does it Take to Sell through Affiliates? Part One – Affiliates Info Page

Lots of software vendors ask themselves this question and, unfortunately, I've seen cases when the conclusion they reach is that "affiliate marketing doesn't work" or as Joel Spolsky says, in

7 Tips for a Successful Affiliate Sales Channel

Affiliates Sales Channel Tips I finally got some time to study in detail the new AffStat Report 2009. It offers a comprehensive overview of the affiliate business and, from my point of view, it&#

Vendor involvement – key element in motivating affiliates

What do affiliates mainly need? I think you'll agree with me that this is a question with many possible responses. But, as you will see, there's one thing it really matters to affiliates a

New Sales Channel in Europe: Intel® Business Exchange Software Store

The Intel® Business Exchange Software Store in Europe has just been launched, bringing a new sales channel for selling software to European countries – with localized sites for the UK, Ge

Incentives for affiliates joining your program

As I mentioned in my last post on how to recruit software affiliates, an important part of the recruiting process is the reason you give them to join your program. It may very well be a successful

How to Recruit New Software Affiliates

OK, so you have the software products to sell and you want to extend your sales force with minimal costs. Using affiliates is a perfect solution, but where do you find them? This is the first

Network-wide Contest for Avangate Affiliates

Promote top PC security and utilities titles and earn up to $2,000! Since 2011, we've offered an annual contest for our affiliates. Now it's back, so get ready for the Avangate A

Affiliates – Start Your Engines

Avangate is proud to launch its 2012 line of contests for affiliates that generate sales. Software is a great niche to promote as an affiliate, no doubt about that: big commissions,

Norton by Symantec Affiliate Program - now in Avangate!

Big news in the begining of the summer for all you affiliates worldwide: Norton by Symantec has just launched their affiliate program in the Avangate Affiliate Network, the #1 global affiliate netw

You Thought Your Affiliate Strength Is Just In Sheer Numbers? Think Again

Affiliate Marketing Works When Done Properly Are you looking to increase Affiliate Network sales and not sure how? Have you connected to several affiliate networks and sales are still not picking

Celebrating 10 Years of the Avangate Affiliate Network

It gives me great pleasure to be able to write this post at this major milestone in our history. I've been involved with the Avangate Affiliate Network since 2009 and am proud to have helped it

ASW16 Event Wrap-up: What We Learned

As always, going to the Affiliate Summit, the largest global affiliate conference of its kind, is something everyone in the field should experience. For Avangate, it's a way for us to share our

Affiliate Summit East '14 - Wrap-Up

"The digital goods market is growing, and Avangate is here to help" - in my opinion, was the most important takeaway from the recent Affiliate Summit East show in New York City. Avangat

Affiliate Summit West 2014 Chronicles

Another successful Affiliate Summit West is over. As always, the stats prove that the event continues to be a must-attend for any affiliate marketer. Kudos for Shawn and Missy for putting this one

The City of Affiliate Love: Affiliate Summit East Review

I have to admit I was somewhat reluctant when I saw the announcement that the Affiliate Summit East 2013 was being held in Philadelphia instead of New York (where it's been for the past few yea

Meet Avangate at Affiliate Summit West 2013

Another year, another conference. We’re coming to the US West Coast  this time at the Affiliate Summit West 2013 event which will take place in Las Vegas, January 13-15. Visit us on Su

ASE 2012 Wrap-up: Software & SaaS on the Rise

Here we are, back from Affiliate Summit East 2012: a good show with an ever growing number of attendees. But there's one thing that stands out: the software vertical is getting stronger and str

Join Avangate for Affiliate Summit East 2012

Avangate will attend this year's Affiliate Summit East conference in New York, August 12-14. This is the fourth such event we're taking part into and the largest one to date, according to t

Barcelona – here we come!

Following last year's successful Munich event, we're even more into A4U Expo Europe - this year in Barcelona. Starting from June 18th until June 20th, 2012, we will be available to meet and

7 Tips to Grow Your Business at Affiliate Events - the ASW12 Story

Another Affiliate Summit event went by and I'm happy to say that it was the most successful one so far for us - not only for the new connections we made, but also the number of folks to whom we

See You at Affiliate Summit West 2012

Affiliates in the Avangate Network already know this, but here's the "official" announcement: we're going to Affiliate Summit West 2012, set to be the largest event of such kind t

Avangate at Affiliate Summit East 2011 - Epilogue

Yet another Affiliate Summit went by - the largest yet so far with almost 4,000 attendees. It had all the good stuff an Affiliate Summit would come with: interactive sessions, captivating keynotes

Avangate to Share Insight on Promoting Software at ASE 2011

It's go time again for the Affiliate Department here at Avangate – we're packing our bags and heading west to New York on August 21-23, 2011 to attend the Affiliate Summit East confer

Meet Us in Munich at A4U Expo Europe

We're heading off to Germany at the beginning of June 2011 to attend A4U Expo Europe – one of the largest European affiliate conferences. I'm particularly excited because this year

Vote for Our Session at Affiliate Summit!

If you're reading this you're probably a fan of digital goods and you know that software is one of the verticals in which affiliates get the highest commissions in the industry. It can gene

See you at Affiliate Summit East!

We're preparing for a trip to the US during August 15-17 – to New York City, to be more specific. I'm pretty excited to attend Affiliate Summit East 2010, a major event of the affilia

Avangate Control Panel for Affiliates v 4.0

Are you already a member of the Avangate Affiliate Network? Then consider this post as "What's New" type information. If you aren't convinced yet, I hope you will become an affiliate after rea

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