Today's story brings to your attention an affiliate marketing newbie. Mizuho Koyama is from Japan and runs her own affiliate marketing website, Good Lab. She joined Avangate Affiliate Network during our "Back to School" campaign and immediately started promoting the special offers that were available for grabs. Her hard work brought its first reward soon and she won third place award in Avangate's "Back to School" campaign.
This is only the beginning of the road for Mizuho and she can be such an inspiration for everyone out there considering a future in affiliate marketing. See what she has to say in the below interview.
1. How long have you been working in the affiliate marketing industry and what's your main role at the moment?
I started affiliate marketing as a side business and am now in my sixth month of operation. In my day job, I am a web marketer.
2. What's your biggest affiliate marketing challenge right now, and why?
I am struggling with site design. In order to establish it as a shop, we need to propose SEO and products that are close to the target audience and I am just learning my way around all this.
3. How did the recent pandemic affect your business?
I feel that the web marketing industry has taken on a greater role in the wake of the pandemic. This includes pioneering new strategies for each industry, improving the skills of individuals, and much more. It has proven that with digital, anyone, anywhere can be creative. I want to bring the information to those who are not yet aware of it.
4. Name the most successful affiliate project you've worked on. What do you think made it successful?
WordPress paid themes for sale. It's an attractive theme that allows non-designers to easily create stylish blogs, but it lacked a demo site that would make your heart skip a beat. I created and proposed many demo sites that would make readers want to try using the theme. As a result, many people have purchased the theme and are enjoying their blogging activities.
5. Can you tell us three digital marketing trends every company should look at and prepare for in the next two years?
- I feel that the strategy of using video continues to be important.
- I feel that paid advertising is saturated. I think it is important to brand the entire web structure using the full funnel channel and offline collaboration.
- Personally, I think there is room for exploration of media using music and voice, and I think it will be interesting.
6. How do you think our network helps Good Lab achieve its goals as an affiliate?
I am thankful to Avangate Affiliate Network for partnering us with a great product such as SEO Power Suite. We feel that this service is the most accurate way to understand the needs of users. I can immediately see the health of my website and feel comfortable managing it and managing SEO keywords is intuitive and easy to understand and can be organized with just a few clicks. All you have to do is to improve the data in order based on the data that is automatically calculated. The reason you can get the right results is because you are running your site based on Rank Tracker.
7. Any advice for affiliate newcomers who are promoting software and digital goods?
Data analysis should be done properly. The right data will help you improve correctly. If you rely on your intuition, you will never reach your goal. I recommend that you learn how to analyze data correctly as early as possible. If you do, the results will naturally follow.