FileHorse.com have been our partners for quite some time now and during this time they proved to be trustworthy and constant in their evolution. They are doing such an amazing job at promoting the products available in Avangate Affiliate Network that they experienced a 30% sales volume increase during our affiliate Spring Sale. These amazing results brought them a well-deserved first place and a $1,500 prize.
FileHorse specializes in bringing customers the latest versions of software for Microsoft Windows and Mac OS operating systems. They present each product through content reviews and they have a large variety of software products up for grabs, from merchants such as Wondershare, IObit, Epubor, Digiarty and more.
They have discussed with us about their affiliate marketing strategy, from early years success to current moment challenges and opportunities for the future. Continue reading to learn more about their successful journey as affiliates.
1. How long have you been working in the affiliate marketing industry and what's your main role at the moment?
We have been affiliates for about 15 years now. Once our website was launched, we quickly figured out that affiliate marketing is going to bring us additional revenue (in addition to ads) so we started doing it from the early beginnings.
2. What's your biggest affiliate marketing challenge right now, and why?
Apart from usual ones: like how to get more quality traffic or how to have better content and rank better on search engines, for us one of the challenges we face is keeping all the affiliate links up to date on our website. Seems simple but on a larger scale it's not that simple anymore.
Also, we find it sometimes difficult to establish partnerships with some companies or even to retain partnerships. Many companies won't give it enough time and would stop the cooperation after a couple of months. What they, or their affiliate managers, do not understand is that it takes time before the results start to show up.
3. Name the most successful affiliate project you've worked on. What do you think made it successful?
Can't disclose the company name but it's a really big software company. One of the biggest in the world, a S&P 500 listed company. They have many well-known products. Once we started the affiliation our expectations were low - but soon they became our #1 affiliate partner.
4. Can you tell us three digital marketing trends every company should look at and prepare for in the next two years?
AI is definitely the hottest trend right now! Everyone should get creative and try to use the available AI tools in the best possible way. The success of many companies and especially the small ones will be measured by how well they can use the available AI tools and how they integrate them into their workflows.
5. How do you think our network helps iCreate achieve its goals as an affiliate?
Avangate Affiliate Network is great especially for a software related website like our. It allows us to offer our visitors an ability to buy the software or the license for it and generate the revenue from doing so. The portal allows us to easily join new affiliate programs, grab affiliate links or track our affiliate payments.
6. Any advice for affiliate newcomers who are promoting software and digital goods?
Go to meetups and affiliate conferences and meet the people from the industry in person. We somehow skipped that part and I think that if we did this from the start, we would be more successful today and we would have some fun along the way!
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