Case Study
Incomedia - Website Building Tools
Incomedia Consolidates eCommerce Operations and Increases Revenue at a Global Level with 2Checkout
"We really enjoy working with Verifone’s Affiliate Network. It's not just the Network itself, but also the team that makes a big difference. They're proactive, creative, and come up with unique affiliate campaigns that boost our results. The ‘Bonanza Spring’ contest is a great example of their excellent work, as we managed to increase our sales by 62% during that timeframe,", Federico Ranfagni, CEO Incomedia.
About Incomedia
Incomedia was founded in 1998, out of a passion for technology shared by two brothers, Federico and Stefano Ranfagni, and their belief that technology should always exist to serve people. The next phase started in 2000, when a friend asked, "I'm not a programmer but I want to launch a website. Can you help me?" It may have seemed crazy, but during a trip one hot summer day, the core idea for what would become WebSite X5 was born. This software, as intuitive as it is comprehensive, would allow anyone, even the inexperienced friend, to create their own website in just 5 steps. Today, WebSite X5 is sold all around the world, and we are still excited to keep developing it and to seek new software and solutions.
More information on: https://www.incomedia.eu/.
Project: Incomedia Increases Affiliate Sales by 62% During ‘Bonanza Spring’ Contest
Context and Objectives
Incomedia, a leading developer of software solutions, wanted to improve the performance of its affiliate program. The main goal was to boost the number of orders and increase revenue coming from the affiliate channel.
Solution & Results
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Affiliate sales increased by 62%, driven by the ‘Bonanza Spring’ Affiliate Contest;
- Increased awareness of Incomedia’s products among affiliates;
- Collaboration on MAS program resulted in a 35% boost in affiliate exposure YoY.